Thursday, July 16, 2009

Business-Building Plan

1. Choose a Topic or Two - What will your site be about? The best way to choose a topic is to pick something that interests you. Spending hours and hours everyday working on a topic you have no interest in or that bores you is hard to do. Choose something that excites you and the work will be fun. Write down a list of potential topics in a notebook or MSWord.

2. Assess Demand, Supply & Profitability - The basic rule for determining profitability is to see whether your chosen topic has an audience and how crowded the market is. This is a 2-step process. The first step is to see how many people search on the keywords applicable to your topic. The second step is to visit Google or AltaVista and determine how many sites relating to that topic are already online. With this knowledge, and a formula given later in the Handbook, we will determine the potential for profit in your chosen market.

3. Find Related Products and Services with Affiliate Programs – Once you know that your idea is potentially profitable, you need to find out whether there are merchants offering products and services of interest to your customers through affiliate programs. We research the programs we locate to determine product quality.

4. Choose Your Domain Name and Web Host - Now that we know your topic idea is potentially profitable and supported by affiliate programs, it's time to register a domain name and web hosting for your site.

5. Create Site Outline – This is an essential step that many people forget. An outline gives you a plan to work from and makes the project proceed quickly and easily.

6. Write Product Endorsements - Using word-processing software like Microsoft Word, write product endorsements for two or three of the products and services you plan to sell. Although it may seem strange to write a product endorsement before you've joined the corresponding affiliate program, this is one thing that sets super affiliates apart from other affiliates. Affiliate managers will see the work you've done and are more likely to accept your program application.

7. Build and Upload Web Site to the Hosting Service - Either design a site yourself, or input the sales copy into a purchased template, then place it on the web for all to see and enjoy.

8. Sign up for Affiliate Programs - Only now do we apply to join affiliate programs.

9. Promote Site – Get the word out and draw huge numbers of surfers to your site. Have them sign up for your newsletter and build a huge opt-in list. Watch your visitors buy copious amounts of your affiliate products and services. Deposit numerous checks in large amounts into your checking account. Contact newsletter subscribers with new offers and deposit more checks into your bank account.

10. Repeat Steps 1 through 9 - In Step 1 above we talked about coming up with multiple ideas for site topics. After your first site is online and making money, you will repeat the process all over again with Topic Number 2.

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